Digital marketing will go through the company's employees

Agency employees are excellent at spreading advertising, buying adwords or paying for social media campaigns in a large and inaccurate way, but they have neither the ability to write the content nor the social network to achieve a dissemination in a fine way, it is their client who owns them thanks to his employees, if at least he knows how to use them. The response from agencies is that they still need to work on data analysis to better target, but they will never get to the level of finesse of a company's sellers who know their customers, decision makers, users and influencers.

In fact, the two actors are complementary, the agency manages spending in the classical and electronic media, the client creates the content and distributes it to its customers and prospects.

The objection of marketing directors to the spread of messages by employees is: "We can not let all our people post anywhere anyway, they can not write, it's too dangerous."